How do I know if my 3P contract rate is competitive

The contracted rate is almost never the actual blended-effective rate. The peer band at multi-unit scale (5-50 units) is roughly 10% at the floor, 18-20% typical, 25-30% at the ceiling. Where you sit depends on chain volume, market concentration, and which channel mix you're running. The Rate Card Audit at never86.ai/demo/rate-card-audit takes your contracted percentages and tells you where they land on the band — without needing any of your store data. The real lever isn't the contract anyway; it's the gap between contract and effective rate once promotions, premium-tier orders (DashPass / Uber One), and platform marketing fees are stripped in. That gap is typically 1.2 to 2.8 percentage points per partner. Multiply by your annual 3P revenue. That's the renegotiation conversation.